TORONTO, ONTARIO–(Marketwire – March 13, 2012) - Tasco Appliance, the dealer of choice for new and innovative appliances in both the customer and supplier space, announced today its launch of an aggressive social media strategy. Their latest endeavor is a two pronged approach designed to utilize social media to both increase engagement and streamline customer service efforts.
The strategy is focused on positioning Tasco Appliance as a thought leader in the appliance space through the use of multiple social media platforms including Twitter, Facebook, YouTube and LinkedIn.
"Tasco is very excited to engage with our customers through social media channels. I am sure that it will prove to be a great tool in giving our customers the fast and efficient customer service they deserve. Our efforts to incorporate social media into our customer service efforts should show, in a special – and, more important, personal way – that we’re willing to go the extra mile for our customers,” said Tony Meschino, Vice President of Sales & Marketing, Tasco Appliance. Going forward, Tasco will use social media to answer the majority of customer messages personally within 24 hours. Customers can reach Tasco through social media to ask any questions about their past or future appliance purchases, and Tasco will inform its ‘friends’ and ‘followers’ about the latest industry promotions and trends. Like us on Facebook, and follow @TascoApp and @TascoCares on Twitter for the latest industry promotions, trends, contests and customer service inquiries! Also, take a look at some of the hottest home appliances on the market on TascoTV, Tasco’s exclusive YouTube Channel at www.youtube.com/user/tascotv.
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